Believe in the Unbelievable

To launch the PUMA evoPOWER boot, JZ made a series of content. The main film reached over a million, organic, views on YouTube within the first day.

Believe in the Unbelievable

Client - Puma
Creative Director - Zak Davis
Co-Directors - Zak Davis + Austin Will
DP - Jason Bosteder
1st AD + 2nd AC - Evert Nate Yockey
Producers - Meg Weber + Peter Black
Talent, Athletes - Thierry Henry, Cesc Fabregas, Marco Reus, Mario Balotelli
Talent, "Olivia" - Elsie Bennett
Visual Effects Supervisor + Motion Designer - Ivan Vidovic
Visual Effects, Main - Refuge FX
Visual Effects, Teaser - Michael Miller i9fx
Musical Score - McKenzie Stubbert
Sound Design - Clint Snow

minion teasers

As a fun inclusion to the launch film, PUMA released these "caught on tape" ball destruction moments that were filmed around Europe and captured "Minons" around town cleaning up the destruction and confiscating the footage. 

PUMA Balotelli Announcement

Filmed on location in Milan, Italy with Mario Balotelli.

FUTURE HEADLINES

The morning I was departing for Europe to film the PUMA #StartBelieving Campaign for the launch of evoPOWER,  I received a call informing me PUMA Teamsport had just signed Mario Balotelli to their roster. So we added a secret production in Milan to our schedule. In tandem with the evoPOWER on pitch production, the creative team came up with this announcement, filmed underneath the stadium, as a way to embrace PUMA's support of their new athlete by rewriting the headlines.